New Business Of Paradigms, 2nd Edition With Joel Barker

Change. Why are so many people afraid of it? And how can we help people be more open to it?

In this second edition, Joel Barker’s timeless message explains how our paradigms, the rules we live by, can limit our ability to innovate and create; a critical element to competing and surviving in today’s market. In example after example, Joel demonstrates how thinking differently is necessary for us to grow as organizations and individuals.

The result is a fast-moving, visually stunning program that will engage the viewer while helping them develop
the skills needed to anticipate, understand, and take advantage of change. The New Business of Paradigms,
Second Edition is critical viewing for every organization.

It explains how our paradigms can limit our ability to innovate and create. In example after example, Joel
demonstrates how thinking differently is necessary for us to identify new ideas and opportunities.

The word paradigm comes from the Greek “paradeigma,” which means model, pattern, for example. In this Edition, Joel Barker describes paradigms as problem-solving systems. A paradigm is a shared set of
assumptions, or the way we perceive the world.

Paradigms are common, but not necessarily universal. Paradigms vary between nations, organizations,
departments, and even families. For example, salespeople may feel that offering discounts to get orders is a
regular part of doing business, while the financial staff may frown on any deals.

The following improvements have been made to this best-selling program:

• Shorter, more focused message
• Widescreen
• High definition
• Updated support materials