Art de vendre serié

This classic four-part series is ideal for new sales recruits or as a refresher for experienced members of the sales team.

Part 1: The Preparation, shows why it’s imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client.

Part 2: The Presentation covers how to explain the benefits, meet objections, and spot the buying signals. Sales staff learn how to stay cool and dispassionate even when a customer criticizes them or their products.

Part 3: Difficult Customers, deals with the duckers, ditherers and dictators that often stand in the way of progress. How to use people’s anxieties, laziness or vanity are some of the suggested techniques to help get things moving.

Part 4: Closing the Sale – finally, it’s time to close the deal. This is an area where even skilled salespeople fear rejection – and so delay closing. They will find out how to conclude a deal efficiently and effectively.